For Sammy Virji’s surprise album we built a limited-edition website to create a moment around it. Live for two hours, with a chat and a live stream.

Built from Sammy’s world. To play on the album’s concept, the site felt like waiting outside a club.

At 21:00 the doors opened into the film.

Since we build the experience for you, the data is yours. Track who your most engaged fans are, what they say, where they are. First-party data, built from your own web experience.

That let us read fan sentiment live, as it happened.

And change the site with Sammy’s team while it ran.

Afterwards, Sammy’s team got a full breakdown of his fans: the most engaged, where they are, what they responded to.

His most engaged fans are now getting limited-edition merch. His fans got a night they understood.

Wide Open makes the moment and keeps the data. A world built from the artist’s own, run live with their team, and afterwards: who the most engaged fans are, where they are, what they felt. Yours, not the platform’s.